What exactly is marketing in the News Homes industry? Many will tell you it’s creating ads, full color brochures, building web sites, recommending unit pricing, designing model homes and tons of other impressive pieces that look great in anyone’s personal portfolio. But is marketing really about the stuff?
I believe in includes so much more. Simply stated, I think marketing is everything a firm does to place your product or service in the hands of potential customers. And while bells and whistles are certainly an important part of first-impressions, I believe marketing is about 2nd, 3rd and even 4th impressions. Marketing is more about on-going public relations in New Home industry than it is about marketing “stuff”.
S.H. Simmons, author and humorist, relates this anecdote.
“If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.”
You might think of New Home Marketing this way. If sales is all about people and product and the art of persuading someone to buy yours, then marketing (or public relations) is all about finding the right people to persuade.
So yes we can certainly help design, develop and produce all of the industry standards – but what sets Sam Guillen & Associates a part is our ability to go beyond the standards. We take the time to understand your product and create Marketing Plans that will not only drive traffic but create right Sale Opportunities need to achieve absorption goals.
